The Weeknd declared the most popular artist in the world – In an announcement on March 20 2023 by Guinness World Record, Abel Makkonen Tesfaye popularly known as The Weeknd is the most popular artist in the world with the organisation stating that “No one else comes close”.
The Weeknd became the first artist to surpass over 100 million monthly listeners (112 million as of March 24, 2023) on Spotify a record he exclusively holds with Miley Cyrus coming distant second at 83 million monthly listeners.
The Weeknd also boasts of the most streamed song on Spotify with his hit single ‘Blinding Lights’ released in November 2019 holding the record with 3.4 billion streams. The 33 years old popstar has enjoyed huge digital success across the world with his hit single ‘Die For You’ featuring Ariana Grande going viral on TikTok.
In 2021, the award-winning artist dubbed the “King of streams” by the Guinness World Record headlined Super bowl 55 after boycotting the Grammys who failed to nominate his album ‘After Hours’ .